Quinta-feira, 3 de Dezembro de 2009

How the Way We Talk Can Change the Way We Work or Beyond Greed and Fear

How the Way We Talk Can Change the Way We Work: Seven Languages for Transformation

Author: Lisa Laskow Lahey

Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality?

In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey take us on a carefully guided journey designed to help us answer these very questions. And not just generally, or in the abstract. They help each of us arrive at our own particular answers that can solve the puzzling gap between what we intend and what we are able to accomplish. How the Way We Talk Can Change the Way We Work provides you with the tools to create a powerful new build-it-yourself mental technology.



Look this: Tray Chic or Cookin Up Christmas with Mary Martha

Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Author: Hersh Shefrin

Bias, sentiment, and personal opinions cloud the judgment of even the best Wall Street investors, so why do most financial decision-making models fail to factor in basic human nature? In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin applies the latest psychological research to stock selection, financial services, and corporate financial strategy. Through colorful, often humorous real-world examples, Shefrin points out the common mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make so that readers gain valuable insights into their own financial decisions.

Booknews

Standard wisdom holds that investments are made according to factual information and analytical tools, but Shefrin (finance, Santa Clara U.) argues that psychology and intrinsic human behavior also play a powerful role. He finds that risk-taking behavior is driven by hope and fear rather than by greed and fear, and that financial practitioners of all stripes keep making the same mistakes over and over. Annotation c. Book News, Inc., Portland, OR (booknews.com)



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